Mastering the Art of Print: Materials & Embellishments That Define Luxury

At Fleet Luxury Print, we believe that print is more than ink on paper, it's an experience. Whether you're creating luxury brochures, fragrance cards, or bespoke swing tags, the materials and finishes you choose speak volumes about your brand. In this post, we explore some of the most popular substrates and embellishments that elevate printed products and why recycled paper is taking centre stage in sustainable luxury.

Premium Materials: The Foundation of Luxury Print

Your choice of material sets the tone. Whether you're after an ultra-smooth finish or rich texture, we offer a wide array of high-quality substrates tailored to your needs:

• Textured Board – Adds a tactile layer of sophistication, ideal for artisanal or heritage brands.
  

• Coated & Uncoated Stock – Provides flexibility in finish and is highly receptive to foil and embossing.
  

• Recycled Paper Grades – Growing in popularity, recycled papers now come in a variety of luxurious finishes and offer the eco-conscious brand a sustainable yet stylish option.

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Recycled Paper Grades: Sustainability Meets Style

Modern recycled paper isn’t just green—it’s gorgeous. We proudly offer a curated selection of eco-friendly grades that retain a luxury feel without compromising the planet.

• 100% Post-Consumer Waste (PCW) Papers – Rich in texture and slightly off-white in tone, great for brands with an earthy, natural aesthetic.

• Recycled Kraft – Strong, durable, and perfect for rustic or eco-conscious branding.

• Recycled Silk and Gloss – For brands that want the look of coated paper with the credibility of sustainable sourcing.

  
  

We also ensure that many of our recycled options are FSC® certified, giving your clients peace of mind about the paper’s origin.

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Luxury Embellishments: Detail That Speaks Volumes

A beautiful substrate becomes exceptional with the right finishing. Here are some of our most in-demand embellishments:

1. Foil Stamping

Nothing says premium quite like foil. Whether it’s classic gold, contemporary rose gold, or holographic, foil stamping adds instant brilliance and depth.

2. Embossing & Debossing

These tactile finishes create a raised (embossed) or recessed (debossed) impression on the paper, offering a striking dimensional effect. Ideal for logos and crests—as seen on our Goodwood sample.

3. UV Spot Gloss

A popular choice for adding contrast, spot gloss adds a slick, high-shine finish to specific areas, often used on logos or text for dramatic effect.

4. Die Cutting

For bespoke shapes and cut-outs, die cutting adds an interactive and engaging layer to any design.

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Inspiration from the Studio

From the vibrant Kama Ayurveda box sleeves adorned with gold foil and illustrative floral elements, to the clean elegance of Victoria’s Secret fragrance cards with blind embossing, and the regal metallic detailing of Goodwood’s swing tags—our finishing techniques help luxury brands leave lasting impressions.

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Why Fleet Luxury Print?

At Fleet Luxury Print, our commitment to quality, innovation, and sustainability ensures your print materials don’t just look good—they feel unforgettable. Whether you’re looking to reduce your environmental footprint or enhance brand prestige, we offer the expertise and creative solutions to bring your vision to life.

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Ready to transform your next print project? Contact our team to explore material swatches, recycled paper options, and embellishment samples tailored to your brand.